Writing a blog comprises mainly 2 parts - knowing what to write and how you must write it.
This blog is certainly not exhaustive in nature and should instead be seen as a starting point for whatever you may be interested in. I wholeheartedly believe that writing is an essential skill that everyone should invest time and effort into. Here's to hoping that the readers can gain something from this blog and go ahead with their own writing journey!
Before you write, define what you want to write about. Even a general idea is fine. Say I want to write about Pokémon. First I'll write down some things that I think are relevant to people about Pokémon. Then think of a way to relate what they do, for e.g. Pokémon is one of the biggest franchises in the world. So then I ask myself questions like, "how did they get there" or something that I'd think would be interesting for an onlooker. Then do research on the same and build my knowledge.
Worry about the logical structure and content once everything has been written down. Try writing as much in the first go as possible. The visual structure is key too. If it looks haphazardly put together, I wouldn't read it so why would someone else? And besides, you can always use your sense of coherence and logical structuring to rectify the order of your points. Though, look at this way to present your value proposition. With the pre-writing out of the way, let's get into actually putting it down.
First up, there should be an introduction to the idea mentioned. Some context to leave the reader with some questions in their mind. Maybe the setting of the situation and define the terms. A brief of how the said topic works in the current day and age really impact the readers directly or indirectly.
Second, start solving these questions or set-ups that you've created. I prefer numeric points because it's more direct but free structured writing also works. Use the literature you have already researched to form points. I take my time with writing as many points as I can put down. I may not use all the points but I allow myself the freedom to subtract things later.
Third, give a proper conclusion that sums up the main idea of your blog. Make sure to answer or at least try to answer each and every question you must've made the reader have. Otherwise, they'd have come for something and leave having it be unfulfilled. A coherent conclusion can make an average blog into an amazing one.
The final step is to ensure that your piece doesn't have any unnecessary noise. Noise refers to the elements that deafen your piece's inherent music. Weird analogy but, your blog may bring up the most unique points but present them with innumerable writing errors. This is the point where you must get rid of verbiage, grammatic errors, spelling errors, coherence, etc. and this is a reiterative process. Think of this as your very own in-built feedback loop where you fix your writing. Your spell checks and grammar checks are very simple, please address them!
Some important considerations:
1. Understand what your reader personas look like.
2. Cater your content to them.
3. Stay true to your writing style while incorporating suggestions, feedback, and constructive criticism.
4. Use appropriate pictures to make your blog/article more attractive.
5. The piece should be visually AND textually attractive.
6. Proofreading is a necessity, nobody wants to see your spelling and grammatical mistakes.
7. Use words that "sound" good to you, especially for titles, subtitles, and definitions.
8. Don't be condescending towards your reader.
I've really gone ahead and made content about content writing. This is probably the cockiest thing I've ever done. This isn't an exhaustive blog about things you have to do, I'm sure I've missed out on a million things and made at least 5 mistakes. I know I spoke about how an immaculate conclusion saves an average blog but here you're just going to see me doubt myself. And that's because it's important to never get complacent. Writing is an ever-changing process, something that never stops evolving. This was hopefully helpful to a ton of you (because I'm planning to mail this right when a lot of you would be figuring out how to write blogs).
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